To bring HAILO’s vision to life was an exciting challenge: the packaging was still in the coordination stage (but was to be presented), the new POS system had not yet been sampled (but retailers were to be able to order it) and the stand space was reduced by half compared to the previous year.

The content for Ambiente 2019 included not only the presentation of new innovative products and a completely new packaging design, but also the brand’s entire new appearance.

BRAINARTIST started at HAILO with a slightly different booth: visitor areas became co-working spaces, the live product presentation became a virtual reality zone and 12 shelf metres of POS module became an animated 3D exhibition on flat screens. For BRAINARTIST this order was another exciting task for one of the most well-known German brands.